What is the Mixer?
The Mixer is functionality that lives within the Creative Manager that allows users to splice together audio segments to create dynamics ads that utilize data signals. Users are able to take multiple audio files and combine them using sound effects, music beds and custom audio segments into a single audio file.
How do I enable the Mixer on a new ad unit?
To use the Mixer, from the Flight ad unit, click on the Creative Manager button to open the advanced ad unit UI.
In the new tab, click on the arrow next to Advanced Settings to open more options.
In the advanced settings, click the check box next to “Enable audio mixing” to enable the Mixer.
How to enable mixer if I have an existing ad unit
In your ad unit, you will find a cog icon in the top right corner.
Click into the cog to open a new modal with ad unit settings that can be updated.
Simply click the toggle in the mixer section to enable the Mixer.
In addition, you can disable the Mixer using the same process. Doing so will give the user warning to ensure this is the action they want to do.
How do I use the mixer?
Once in the canvas, enter your data signals. For this example, I will be using weather and points of interest. For more information on Data Signals, please see the user guide found here.
Once your data signals are set, click into the Mixer tab to open the Mixer UI.
First, when in the Mixer UI, you want to add a segment.
This will open a new UI where you can name your new segment as well as segment toggles to customize the timing of your creative.
This will add the segment to your canvas to add your creative file.
Once you add your creative, set your data signals to identify which creative applies to which data signal.
Click on the star icon to open the selected data signals. In this case, I will be using hot and cold.
Once enabled, your creative file will have the Data signal option available to select within the UI.
Once your baseline audio is set, I’ll add another segment for the points of interest and apply the same process as above. In the below example, I have 4 points of interest applied to my 4, .2 second audio clips for each location.
From here, users have the option to input both background music or sound effects to further customize your audio.
Once you have added all of your audio segments and data signals, the user has the option to preview the audio to ensure it is correct.
The preview ad modal allows you to select your data signals for the correct audio combination for your advanced ad unit.
Once you’re satisfied with the output, just simply toggle back to your configuration tab and Frequency will automatically format the creative assets to combine themselves to cover all options for your mixer setup.
How do I enable Mixer on a existing ad unit?
In the top right hand corner, you will find a cog that indicates the settings for the ad unit you are working with.
Click into the cog and you will find the mixer enable toggle.
Toggle this on to enable the mixer.
From here, you can further update your creative assets with Resources (Banners, Scripts, and Pixels).
Once ready, you can publish your ad and utilize the provided VAST tag in your campaign.