Non-Response

Non-Response is the ability to, when setting data signals on multiple creatives, to serve no creative, instead of a default creative.

First, follow the steps provided in Creating an Ad Unit and Navigating the Creative Manager.

Add Data Signals so that all creatives have a value

Select ‘Publish’ once complete setting signals.

Once the publish button is selected, you will see the “Turn on Non-Response” toggle.

Once toggled on, your modal will change and you can continue submitting as normal.

You have now published an ad with non-response!