An Ad Unit is the vehicle used to deliver the creative. Once a Campaign and Flight have been created, you can create an ad unit.
Creating an Ad Unit is done at the Flight level. By clicking on a Campaign and clicking on a Flight on the Campaign Overview page, you can easily create an Ad Unit.
By clicking on ‘Create Ad Unit’, an Ad Unit will be automatically created and named with the Flight details concatenated.
The kebab (3-dot) menu let’s you:
- Open Creative Manage
- Metrics - data on this ad unit
- Rename
- Settings
- Delete
Each Ad Unit will also have a Frequency Pixel that can be used for tracking purposes in the ad server.
Click on the Creative Manager to add creative files, apply data signals, and get a VAST tag.
