Frequency can text you when a brand wants to advertise on your show and needs an answer from you. Texts don't replace the emails you already get. Instead, they arrive alongside them, so you see the ask on your lock screen and answer in a tap.
What notifications are available via text?
At launch, texts cover vetting. Four notifications send:
Text you can get | When |
A new brand approval request | A brand asks to advertise on your show. Also sent when an existing request is updated and needs another look. |
A reminder | Someone on the campaign nudges you about a request you haven't answered. |
A last call | The response deadline on a request is closing. |
An advertiser vetting notice | A brand-level vetting request needs review, or a response has come back on one. |
Nothing else is texted. Every other notification arrives by email and in the app, exactly as before.
Getting set up
There are two separate steps, and it's easy to do the first and forget the second:
1. Verify your mobile number. In your profile, add your number and enter the code we text you.
2. Turn the text notifications on. On the notification settings page, under Campaign Vetting, tick the TEXT / SMS switch on the rows you want.
Until both are done you get no texts. There's no "we'll send the important ones anyway" fallback. Texts are strictly opt-in. The settings page tells you which step is outstanding: a warning if your number isn't verified, and a reminder if it is verified but every text switch is still off.
The two vetting notifications
Under Campaign Vetting there are two rows, each with its own SMS switch:
- High Priority Vetting Requests — active sales, and requests that carry a deadline.
- All Other Vetting Requests — everything else.
You can take one, both, or neither. The email Digest and Instant switches on those rows are separate and unaffected — turning texts on doesn't change your email, and turning texts off doesn't cost you the email.
Advertiser vetting texts ride the "All Other" switch. There's no separate switch for them at the moment; if you want advertiser vetting notices by text, turn on All Other Vetting Requests.
What a text looks like
Every message leads with the actual ask, so you'll see "Approve Acme Mattress Co. for The Morning Roast?" rather than "New vetting request."
Below the headline you get the campaign, the details that matter, one short line telling you what to do, and the link. Messages are signed Sent by Frequency.
Approve Acme Mattress Co. for The Morning Roast?
Spring Sleep Sale
Host-read, Personal Endorsement. Reply by Fri 5 Sep.
Tap to approve or decline:
Sent by Frequency
https://cmp.frequencyads.com/oneclick/vetting/...The wording changes to match the situation:
- An updated request reads "Approve the updated request from …" and says it changed since your last review.
- A reminder reads "Still waiting: approve …".
- A last call reads "Last call: 3 brands are waiting on The Morning Roast".
- If a request needs your personal experience, the text says so before you tap — "Tap to respond — this one needs your personal experience" — because that kind can't be answered from the one-tap page and needs you signed in.
Most texts carry a picture: two square tiles side by side, including the advertiser's logo and your show's artwork, so you can tell at a glance who's asking and about which show. There's no writing on it; at thumbnail size nothing written on an image is readable, so everything that matters is in the words. An advertiser vetting notice carries the brand's tile alone, since it isn't about one specific show.
If your phone or plan doesn't do picture messages, the same information arrives as a plain text and your phone draws its own preview from the link. Nothing is lost.
Deadlines
When a request has a response deadline, the text always states it as a date, never as a countdown — "Reply by Fri 5 Sep", not "reply within 72 hours". Deadlines skip weekends.
If a deadline is within 24 hours it moves up into the headline, since that's the only line that survives the preview:
Reply by tomorrow: approve Acme Mattress Co. for The Morning Roast?Deadlines show the day only, not a time of day — we don't hold a timezone for you, and a time in the wrong zone is worse than no time at all. A deadline that has already passed is left off entirely rather than shown as gone.
Several notifications at once
If a few notifications land within moments of each other, they're combined into one text rather than several buzzes:
- You get a count instead of the individual details — "You have 3 new vetting updates to review" — plus the campaign name if they all share one.
- The soonest deadline in the group survives: "3 waiting — the first closes Tue 2 Sep."
- The link takes you to the right place: a one-tap page covering all of them if every request can be answered that way, or the vetting list if any of them needs you to sign in.
- A combined text carries no picture — one request's artwork on a text about three of them would read as if it were only about that one.
Saving Frequency as a contact
Until our number is in your contacts, your phone shows a blank grey placeholder next to the message instead of our name and logo. Saving us as a contact fixes that for every text after it.
The first picture message you ever get from us carries the link, below a divider at the foot of the message:
──────
Add us to your contacts: https://cmp.frequencyads.com/sms/frequency.vcfIt's offered once, ever — so if you want it, save it when it arrives. Tapping the link downloads a contact card (a .vcf file) holding our name, our number and our logo.
On iPhone
- Tap the link in the message.
- The contact card opens in a preview.
- Don't tap the checkmark at the top right — that closes the card without saving it. This is the step almost everyone gets wrong.
- Scroll to the bottom and tap Create New Contact.
- Tap Done.
On Android
- Tap the link in the message.
- The
.vcffile downloads — open it from the notification, or from your Downloads.
- Choose Contacts if you're asked which app should open it.
- Confirm with Save, Import or OK, depending on your phone.
If you miss the link, you can add us by hand instead: long-press the message thread, choose Add to Contacts (iPhone: tap the number at the top of the thread → Create New Contact), and name it Frequency.
Saving the contact has no effect on what you get texted or on your notification settings — it only changes how the messages look on your phone.
Stopping texts, and replying
- Reply STOP to any message to stop all texts. This switches you off both at the carrier and in your Frequency profile, so your settings page reflects reality. START turns them back on.
- Your very first text from us includes "Reply STOP to opt out." Later ones don't — STOP works whether or not it's written down.
- You can also just untick the SMS switches on your notification settings page.
- Replies aren't read by a person. If you text back anything other than STOP, START or HELP, you get one line saying so, so you're never left thinking you responded when you didn't. Answering a request means tapping the link.
If you share a mobile number with another account on the platform, STOP applies to every account using that number.
Good to know
- Texts are being rolled out gradually, so they may not be switched on for your account yet.
- A text never replaces the email or the in-app bell. If a text fails to send, everything else still arrives.
- Exactly how a message looks varies a little by phone, carrier and messaging app.