Download an XLS file of these categories listed below here:
DAAST Content Categories | |
QAG Category (Tier1 and Tier2) | OpenRTB Code |
Arts & Entertainment | IAB1 |
Books & Literature | IAB1-1 |
Celebrity Fan/Gossip | IAB1-2 |
Fine Art | IAB1-3 |
Humor | IAB1-4 |
Movies | IAB1-5 |
Music | IAB1-6 |
Television | IAB1-7 |
Gambling/Casino | IAB1-8 |
Lottery | IAB1-9 |
Magazines | IAB1-10 |
Concerts | IAB1-11 |
Museums | IAB1-12 |
Automotive | IAB2 |
Auto Parts | IAB2-1 |
Auto Repair | IAB2-2 |
Buying/Selling Cars | IAB2-3 |
Car Culture | IAB2-4 |
Certified Pre-Owned | IAB2-5 |
Convertible | IAB2-6 |
Coupe | IAB2-7 |
Crossover | IAB2-8 |
Diesel | IAB2-9 |
Electric Vehicle | IAB2-10 |
Hatchback | IAB2-11 |
Hybrid | IAB2-12 |
Luxury | IAB2-13 |
MiniVan | IAB2-14 |
Mortorcycles | IAB2-15 |
Off-Road Vehicles | IAB2-16 |
Performance Vehicles | IAB2-17 |
Pickup | IAB2-18 |
Road-Side Assistance | IAB2-19 |
Sedan | IAB2-20 |
Trucks & Accessories | IAB2-21 |
Vintage Cars | IAB2-22 |
Wagon | IAB2-23 |
Recreational Vehicles | IAB2-24 |
Car Wash | IAB2-25 |
Business | IAB3 |
Advertising | IAB3-1 |
Agriculture | IAB3-2 |
Biotech/Biomedical | IAB3-3 |
Business Software | IAB3-4 |
Construction | IAB3-5 |
Forestry | IAB3-6 |
Government | IAB3-7 |
Green Solutions | IAB3-8 |
Human Resources | IAB3-9 |
Logistics | IAB3-10 |
Marketing | IAB3-11 |
Metals | IAB3-12 |
Cable Companies | IAB3-13 |
Internet/Broadband | IAB3-14 |
Phone/Services | IAB3-15 |
Storage Facilities | IAB3-16 |
Transportation | IAB3-17 |
Conference/Events/Seminars | IAB3-18 |
Convenience / Gas | IAB3-19 |
Laundry / dry cleaning | IAB3-20 |
Mortuaries | IAB3-21 |
Utility Companies | IAB3-22 |
Equipment Rentals | IAB3-23 |
Record Labels | IAB3-24 |
Attorney | IAB3-25 |
Careers | IAB4 |
Career Planning | IAB4-1 |
College | IAB4-2 |
Financial Aid | IAB4-3 |
Job Fairs | IAB4-4 |
Job Search | IAB4-5 |
Resume Writing/Advice | IAB4-6 |
Nursing | IAB4-7 |
Scholarships | IAB4-8 |
Telecommuting | IAB4-9 |
U.S. Military | IAB4-10 |
Career Advice | IAB4-11 |
Employment Agencies | IAB4-12 |
Education | IAB5 |
7-12 Education | IAB5-1 |
Adult Education | IAB5-2 |
Art History | IAB5-3 |
Colledge Administration | IAB5-4 |
College Life | IAB5-5 |
Distance Learning | IAB5-6 |
English as a 2nd Language | IAB5-7 |
Language Learning | IAB5-8 |
Graduate School | IAB5-9 |
Homeschooling | IAB5-10 |
Homework/Study Tips | IAB5-11 |
K-6 Educators | IAB5-12 |
Private School | IAB5-13 |
Special Education | IAB5-14 |
Studying Business | IAB5-15 |
Family & Parenting | IAB6 |
Adoption | IAB6-1 |
Babies & Toddlers | IAB6-2 |
Daycare/Pre School | IAB6-3 |
Family Internet | IAB6-4 |
Parenting - K-6 Kids | IAB6-5 |
Parenting teens | IAB6-6 |
Pregnancy | IAB6-7 |
Special Needs Kids | IAB6-8 |
Eldercare | IAB6-9 |
Health & Fitness | IAB7 |
Exercise | IAB7-1 |
A.D.D. | IAB7-2 |
AIDS/HIV | IAB7-3 |
Allergies | IAB7-4 |
Alternative Medicine | IAB7-5 |
Arthritis | IAB7-6 |
Asthma | IAB7-7 |
Autism/PDD | IAB7-8 |
Bipolar Disorder | IAB7-9 |
Brain Tumor | IAB7-10 |
Cancer | IAB7-11 |
Cholesterol | IAB7-12 |
Chronic Fatigue Syndrome | IAB7-13 |
Chronic Pain | IAB7-14 |
Cold & Flu | IAB7-15 |
Deafness | IAB7-16 |
Dental Care | IAB7-17 |
Depression | IAB7-18 |
Dermatology | IAB7-19 |
Diabetes | IAB7-20 |
Epilepsy | IAB7-21 |
GERD/Acid Reflux | IAB7-22 |
Headaches/Migraines | IAB7-23 |
Heart Disease | IAB7-24 |
Herbs for Health | IAB7-25 |
Holistic Healing | IAB7-26 |
IBS/Crohn's Disease | IAB7-27 |
Incest/Abuse Support | IAB7-28 |
Incontinence | IAB7-29 |
Infertility | IAB7-30 |
Men's Health | IAB7-31 |
Nutrition | IAB7-32 |
Orthopedics | IAB7-33 |
Panic/Anxiety Disorders | IAB7-34 |
Pediatrics | IAB7-35 |
Physical Therapy | IAB7-36 |
Psychology/Psychiatry | IAB7-37 |
Senor Health | IAB7-38 |
Sexuality | IAB7-39 |
Sleep Disorders | IAB7-40 |
Smoking Cessation | IAB7-41 |
Substance Abuse | IAB7-42 |
Thyroid Disease | IAB7-43 |
Weight Loss | IAB7-44 |
Women's Health | IAB7-45 |
Cosmetic Surgery | IAB7-46 |
Laser Eye Care | IAB7-47 |
Optical/Eye Care | IAB7-48 |
Physicians / Physician Services | IAB7-49 |
Vitamins / Supplements | IAB7-50 |
Pharmacy | IAB7-51 |
Hospitals | IAB7-52 |
Clinical Research | IAB7-53 |
Chiropractic | IAB7-54 |
Food & Drink | IAB8 |
American Cuisine | IAB8-1 |
Barbecues & Grilling | IAB8-2 |
Cajun/Creole | IAB8-3 |
Chinese Cuisine | IAB8-4 |
Cocktails/Beer | IAB8-5 |
Coffee/Tea | IAB8-6 |
Cuisine-Specific | IAB8-7 |
Desserts & Baking | IAB8-8 |
Dining Out | IAB8-9 |
Food Allergies | IAB8-10 |
French Cuisine | IAB8-11 |
Health/Lowfat Cooking | IAB8-12 |
Italian Cuisine | IAB8-13 |
Japanese Cuisine | IAB8-14 |
Mexican Cuisine | IAB8-15 |
Vegan | IAB8-16 |
Vegetarian | IAB8-17 |
Wine | IAB8-18 |
Beverages | IAB8-19 |
Catering | IAB8-20 |
Fast Food | IAB8-21 |
Pizza | IAB8-22 |
Night Clubs/Bars | IAB8-23 |
Hobbies & Interests | IAB9 |
Art/Technology | IAB9-1 |
Arts & Crafts | IAB9-2 |
Beadwork | IAB9-3 |
Birdwatching | IAB9-4 |
Board Games/Puzzles | IAB9-5 |
Candle & Soap Making | IAB9-6 |
Card Games | IAB9-7 |
Chess | IAB9-8 |
Cigars | IAB9-9 |
Collecting | IAB9-10 |
Comic Books | IAB9-11 |
Drawing/Sketching | IAB9-12 |
Freelance Writing | IAB9-13 |
Genealogy | IAB9-14 |
Getting Published | IAB9-15 |
Guitar | IAB9-16 |
Home Recording | IAB9-17 |
Investors & Patents | IAB9-18 |
Jewelry Making | IAB9-19 |
Magic & Illusion | IAB9-20 |
Needlework | IAB9-21 |
Painting | IAB9-22 |
Photography | IAB9-23 |
Radio | IAB9-24 |
Roleplaying Games | IAB9-25 |
Sci-Fi & Fantasy | IAB9-26 |
Scrapbooking | IAB9-27 |
Screenwriting | IAB9-28 |
Stamps & Coins | IAB9-29 |
Video & Computer Games | IAB9-30 |
Woodworking | IAB9-31 |
Fire Arms/Gun Shows | IAB9-32 |
Home & Garden | IAB10 |
Appliances | IAB10-1 |
Entertaining | IAB10-2 |
Environmental Safety | IAB10-3 |
Gardening | IAB10-4 |
Home Repair | IAB10-5 |
Home Theater | IAB10-6 |
Interior Decorating | IAB10-7 |
Landscaping | IAB10-8 |
Remodeling & Construction | IAB10-9 |
Furniture Outdoor | IAB10-10 |
Pool Supplies | IAB10-11 |
Security Systems | IAB10-12 |
Windows | IAB10-13 |
HVAC | IAB10-14 |
Pest Control/Bug Extermination | IAB10-15 |
Hot Tubs / Spas | IAB10-16 |
Home Utilities | IAB10-17 |
Flooring / Carpet / Rug | IAB10-18 |
Cleaning Services | IAB10-19 |
Household Cleaners | IAB10-20 |
Appliance Repair | IAB10-21 |
Plumbing | IAB10-22 |
Mattresses | IAB10-23 |
Law, Gov't & Politics | IAB11 |
Immigration | IAB11-1 |
Legal Issues | IAB11-2 |
U.S. Government Resources | IAB11-3 |
Politics | IAB11-4 |
Commentary | IAB11-5 |
Civic Organizations | IAB11-6 |
Non Profit | IAB11-7 |
Ecology | IAB11-8 |
News | IAB12 |
International News | IAB12-1 |
National News | IAB12-2 |
Local News | IAB12-3 |
Newspapers | IAB12-4 |
Personal Finance | IAB13 |
Beginning Investing | IAB13-1 |
Credit/Debt & Loans | IAB13-2 |
Financial News | IAB13-3 |
Financial Planning | IAB13-4 |
Hedge Fund | IAB13-5 |
Insurance | IAB13-6 |
Investing | IAB13-7 |
Mutual Funds | IAB13-8 |
Options | IAB13-9 |
Retirement Planning | IAB13-10 |
Stocks | IAB13-11 |
Tax Planning | IAB13-12 |
Banks | IAB13-13 |
Society | IAB14 |
Dating | IAB14-1 |
Divorce Support | IAB14-2 |
Gay Life | IAB14-3 |
Marriage | IAB14-4 |
Senior Living | IAB14-5 |
Teens | IAB14-6 |
Weddings | IAB14-7 |
Ethnic Specific | IAB14-8 |
Cemetary/Memorial | IAB14-9 |
Donation/Charity | IAB14-10 |
Science | IAB15 |
Astrology | IAB15-1 |
Biology | IAB15-2 |
Chemistry | IAB15-3 |
Geology | IAB15-4 |
Paranormal Phenomena | IAB15-5 |
Physics | IAB15-6 |
Space/Astronomy | IAB15-7 |
Geography | IAB15-8 |
Botany | IAB15-9 |
Weather | IAB15-10 |
Pets | IAB16 |
Aquariums | IAB16-1 |
Birds | IAB16-2 |
Cats | IAB16-3 |
Dogs | IAB16-4 |
Large Animals | IAB16-5 |
Reptiles | IAB16-6 |
Veterinary Medicine | IAB16-7 |
Sports | IAB17 |
Auto Racing | IAB17-1 |
Baseball | IAB17-2 |
Bicycling | IAB17-3 |
Bodybuilding | IAB17-4 |
Boxing | IAB17-5 |
Canoeing/Kayaking | IAB17-6 |
Cheerleading | IAB17-7 |
Climbing | IAB17-8 |
Cricket | IAB17-9 |
Figure Skating | IAB17-10 |
Fly Fishing | IAB17-11 |
Football | IAB17-12 |
Freshwater Fishing | IAB17-13 |
Game & Fish | IAB17-14 |
Golf | IAB17-15 |
Horse Racing | IAB17-16 |
Horses | IAB17-17 |
Hunting/Shooting | IAB17-18 |
Inline Skating | IAB17-19 |
Martial Arts | IAB17-20 |
Mountain Biking | IAB17-21 |
NASCAR Racing | IAB17-22 |
Olympics | IAB17-23 |
Paintball | IAB17-24 |
Power & Motorcycles | IAB17-25 |
Pro Basketball | IAB17-26 |
Pro Ice Hockey | IAB17-27 |
Rodeo | IAB17-28 |
Rugby | IAB17-29 |
Running/Jogging | IAB17-30 |
Sailing | IAB17-31 |
Saltwater Fishing | IAB17-32 |
Scuba Diving | IAB17-33 |
Skateboarding | IAB17-34 |
Skiing | IAB17-35 |
Snowboarding | IAB17-36 |
Surfing/Bodyboarding | IAB17-37 |
Swimming | IAB17-38 |
Table Tennis/Ping-Pong | IAB17-39 |
Tennis | IAB17-40 |
Volleyball | IAB17-41 |
Walking | IAB17-42 |
Waterski/Wakeboard | IAB17-43 |
World Soccer | IAB17-44 |
Fitness | IAB17-45 |
Style & Fashion | IAB18 |
Beauty | IAB18-1 |
Body Art | IAB18-2 |
Fashion | IAB18-3 |
Jewelry | IAB18-4 |
Clothing | IAB18-5 |
Accessories | IAB18-6 |
Shoes/Boots | IAB18-7 |
Hair Loss | IAB18-8 |
Tanning | IAB18-9 |
Technology & Computing | IAB19 |
3-D Graphics | IAB19-1 |
Animation | IAB19-2 |
Antivirus Software | IAB19-3 |
C/C++ | IAB19-4 |
Cameras & Camcorders | IAB19-5 |
Cell Phones | IAB19-6 |
Computer Certification | IAB19-7 |
Computer Networking | IAB19-8 |
Computer Peripherals | IAB19-9 |
Computer Reviews | IAB19-10 |
Data Centers | IAB19-11 |
Databases | IAB19-12 |
Desktop Publishing | IAB19-13 |
Desktop Video | IAB19-14 |
Email | IAB19-15 |
Graphics Software | IAB19-16 |
Home Video/DVD | IAB19-17 |
Internet Technology | IAB19-18 |
Java | IAB19-19 |
JavaScript | IAB19-20 |
Mac Support | IAB19-21 |
MP3/MIDI | IAB19-22 |
Net Conferencing | IAB19-23 |
Net for Beginners | IAB19-24 |
Network Security | IAB19-25 |
Palmtops/PDAs | IAB19-26 |
PC Support | IAB19-27 |
Portable | IAB19-28 |
Entertainment | IAB19-29 |
Shareware/Freeware | IAB19-30 |
Unix | IAB19-31 |
Visual Basic | IAB19-32 |
Web Clip Art | IAB19-33 |
Web Design/HTML | IAB19-34 |
Web Search | IAB19-35 |
Windows | IAB19-36 |
Computers | IAB19-37 |
Stereo/TV | IAB19-38 |
Other Software | IAB19-39 |
Travel | IAB20 |
Adventure Travel | IAB20-1 |
Africa | IAB20-2 |
Air Travel | IAB20-3 |
Australia & New Zealand | IAB20-4 |
Bed & Breakfasts | IAB20-5 |
Budget Travel | IAB20-6 |
Business Travel | IAB20-7 |
By US Locale | IAB20-8 |
Camping | IAB20-9 |
Canada | IAB20-10 |
Caribbean | IAB20-11 |
Cruises | IAB20-12 |
Eastern Europe | IAB20-13 |
Europe | IAB20-14 |
France | IAB20-15 |
Greece | IAB20-16 |
Honeymoons/Getaways | IAB20-17 |
Hotels | IAB20-18 |
Italy | IAB20-19 |
Japan | IAB20-20 |
Mexico & Central America | IAB20-21 |
National Parks | IAB20-22 |
South America | IAB20-23 |
Spas | IAB20-24 |
Theme Parks | IAB20-25 |
Traveling with Kids | IAB20-26 |
United Kingdom | IAB20-27 |
Real Estate | IAB21 |
Apartments | IAB21-1 |
Architects | IAB21-2 |
Buying/Selling Homes | IAB21-3 |
Timeshare | IAB21-4 |
Shopping | IAB22 |
Contests & Freebies | IAB22-1 |
Couponing | IAB22-2 |
Comparison | IAB22-3 |
Engines | IAB22-4 |
Auctions | IAB22-5 |
Cellular Stores | IAB22-6 |
Grocery Stores | IAB22-7 |
Malls | IAB22-8 |
Department Store | IAB22-9 |
Fairs/Farmers Markets | IAB22-10 |
Antiques | IAB22-11 |
Office supplies | IAB22-12 |
Pawnshop | IAB22-13 |
Music Stores | IAB22-14 |
Toys | IAB22-15 |
Fireworks | IAB22-16 |
Florist/Balloons | IAB22-17 |
Religion & Spirituality | IAB23 |
Alternative Religions | IAB23-1 |
Atheism/Agnosticism | IAB23-2 |
Buddhism | IAB23-3 |
Catholicism | IAB23-4 |
Christianity | IAB23-5 |
Hinduism | IAB23-6 |
Islam | IAB23-7 |
Judaism | IAB23-8 |
Latter-Day Saints | IAB23-9 |
Pagan/Wiccan | IAB23-10 |
Psychics | IAB23-11 |
Uncategorized | IAB24 |
Non-Standard Content | IAB25 |
Unmoderated UGC | IAB25-1 |
Extreme Graphic/Explicit Violence | IAB25-2 |
Pornography | IAB25-3 |
Profane Content | IAB25-4 |
Hate Content | IAB25-5 |
Under Construction | IAB25-6 |
Incentivized | IAB25-7 |
Illegal Content | IAB26 |
Illegal Content | IAB26-1 |
Warez | IAB26-2 |
Spyware/Malware | IAB26-3 |
Copyright Infringement | IAB26-4 |