In this article, you’ll learn how to create a new vetting request for a campaign and internal promotions.
Create a Campaign Vetting Request
Once you log in to your Ad Sales account, select the blue “Create Vetting Request” button on the right side of the Vetting Home screen.
Once you’ve been directed to the Create Vetting Request page, you’ll first be asked to select an existing advertiser or create a new one from the dropdown.
If selecting an existing advertiser, you can search for the name in the advertiser field.
Once an advertiser has been selected, the page will populate with the Advertiser Information along with form fields for campaign details and vetting details.
In the Campaign Details section you must enter a campaign name and campaign details, and select the associated media agency. For Direct Advertisers, media agency can be left blank.
If enabled, the campaign budget field can be populated. This is for internal purposes only and will not be sent to Shows.
You also have the option of selecting a start and end date (or making the campaign dates flexible), inputting a campaign URL, and adding team members to the campaign.
If you have any materials you would like to share, such as a script or audio recording, you can upload it in Reference Material.
In this section, you can select the type of sales opportunity, either Active Sale or Proactive Pitch. By default, Active Sale is selected.
Active Sale: A campaign currently in the sales process with a hard deadline. Considered a high priority campaign for notification purposes.
Proactive Pitch: a soft sale for a future campaign.
Internal Promo: An internal promotion of a show or brand. This option will only be available if a Podcast Show is selected as an Advertiser.
Then, you must select one or more ad formats.
If you want to request a Personal Experience ad, you can toggle that option on and provide details on requirements in the text box below it. Toggling on ‘Feedback is required’ from the Show will also make it required it a required field on this page. This is to insure that the Show Host / Producer knows what type of feedback to provide.
Additionally, you can also select that Personal Experience is ‘Required for Eligibility’ to emphasize to the shows that this is a required element of the campaign.
In the final section, you must select the show(s) you’d like to receive the vetting request.
You can use the search bar to search for specific shows or you can filter results by show title, category, or tags (user-defined fields to help with categorization and searching) or media (audio, video, or audio/video).
An indication will appear for Ad Format conflicts next to the show. In the screenshot below, the show does not offer Host Reads and it is appearing as a warning.
If a show does not support any of the the ad format(s) on the vetting request, they will not be selectable.
If the Advertiser’s IAB Category is set to Warn or Block, indications will appear next to the show.
For Blocked Categories, Ad Sales and Ad Ops has the ability to override and provide a justification for the show if there is a reason the show should consider this particular campaign vetting request.
The Media column also lets the user know what media the show supports.
Once you’ve selected the shows you want to send a request to, you’ll know your vetting request is ready to submit if the “Create Vetting Request” button at the bottom of the page is blue. If you haven’t completed all of the required fields, the button will remain gray and disabled.
Create an Internal Promo Vetting Request
In addition to creating vetting requests for advertisers, you can also create promotional vetting requests for other podcast shows.
To create an internal promo vetting request, select “Create Vetting Request” on the Vetting dashboard just as you would for creating an advertiser vetting request.
Once you’ve been taken to the Vetting Request page, simply select a show as the advertiser. Just as when choosing an advertiser, you can use the search bar to find an existing show or create a new one.
Internal Promo Campaign Details
Once you’ve selected a show, the page will populate with the Show Information along with form fields for campaign details and vetting details.
You must enter a campaign name and campaign details, and select the associated media agency. You have the option to provide additional details such as the start and end date for the internal promo, associated team members, and reference materials.
Internal Promo Vetting Details
When creating an internal promo vetting request for a show, Frequency automatically adds an additional sales opportunity option, “Internal Promo” that will be automatically selected.
You’ll also see a new section, “Select Promotion Type”, in which you must indicate whether this request is for a paid promotion, a promotion trade, or a contracted promotion.
Finally, just as you would for a typical advertiser vetting request, you must select your preferred ad formats.
Select Shows
Before you can submit your vetting request, you must select the show(s) you’d like to receive it.
You can use the search bar to search for specific shows or you can filter results by show title, category, or tags.
Submit Internal Promo Vetting Request
Once you’ve selected the show(s) you want to send a request to, you’ll know your vetting request is ready to submit if the “Create Vetting Request” button at the bottom of the page is blue. If you haven’t completed all of the required fields, the button will remain gray and disabled.
Vetting Request Dashboard
When you log into Frequency, you will see the “Vetting” dashboard. New requests are automatically sorted to the top of the list.
For each vetting request, you can view the category, campaign, sales opportunity, date modified, and the number of shows that have vetted it. Once all selected shows have vetted a request, the label will turn gray.
You can select any vetting request to view and update its details.
Review and Update Vetting Request
Once you select a vetting request from the dashboard, you can view the information previously entered, including the campaign details, ad formats, and selected shows.
You can track the status of a vetting request in the Status column:
Pending Ad Ops Review: Sent to Ad Ops for review
Pending Show Approval: Sent to the show for review
Declined: This could be declined by Ad Ops or the show
Approved: Vetting request approved by the show
To update a vetting request, select “Update Vetting Request”. To download the vetting request, select the download icon.
Email Notifications
Once you submit a vetting request, approvers of your selected shows must either decline or accept the request. When a decision is made on a request, you’ll receive an automated notification from Frequency that looks like this:
