Block Categories Workflow

Networks have an additional control option when vetting category conflicts between a brand and a show. In addition to issuing a Warn indication, users can now choose to Block a category conflict. This new action provides stronger protection by reducing the risk of relationship damage, brand-safety violations, and unnecessary time spent by sales teams and show partners.

To support brands with nuanced category considerations, users can opt to override a Block or Warn decision. In these cases, a justification is required to ensure clarity and accountability.

Vetting requests created by Ad Sales will continue to follow the established workflow and will undergo an Ad Ops review before being sent to the show(s).

In the show list the user will now see two icons:

To proceed in selecting a blocked category simply hover over the Block icon and select Override.

In order to proceed, the user will type in a Justification that will be sent to the show. Click ‘Submit Override Request’ and the show will be selected, allowing the user to submit the vetting request.

Ad Ops will review all Ad Sales override requests before submitting to the show.

When Ad Ops is reviewing a vetting request, any Block Category Overrides will appear with a ‘blue shield’ icon.

To review the details Ad Ops can click on the ‘eye’ icon.

Any Override request will require a review and approval at the show level. Click on the arrow by the ‘Pending Ad Ops Review’. Select Decline if needed. To accept and review click on Submit for show approval.

Ad Ops can review the justification provided by Ad Sales, edit the justification, and/or add in additional notes to the show. Click ‘Approve and Submit for Show Approval’ to send to the show.

Vetting Requests sent to shows that include a blocked category will be presented with the following new messaging under the Brand. By

Clicking on ‘see details here’ will open a modal with the justification notes from Ad Ops and Ad Sales. Show users can then choose to approve or decline.