Setting Up a Dynamic Radio Campaign in Frequency – Frequency

How It Works (30-second version)

Unlike digital ads that wait for a listener's device to ping an ad server, radio ads are proactively pushed by Frequency to your broadcast system via FTP. Here's the flow:

You configure your stations and creative variations in Frequency

Frequency monitors your selected data signal (weather, time of day, sports scores, etc.) against each station's location

When conditions trigger a creative change, Frequency renders the correct .wav file and pushes it to your FTP server — overwriting the file at the same cart number/key ID

Your playout system picks it up at the next scheduled interval and broadcasts it

The file name never changes. The content does.

What You Need to Provide (Onboarding Checklist)

Per Network (provide to Frequency at onboarding — we configure this on your behalf)

FTP host, port, username, password

Root directory / folder structure (one root folder vs. per-station folders)

Protocol: FTP (port 21) or SFTP (port 22)

Example:

host: "ftp.yourstation.com" port: 21 user: "frequency_user" password: "your-password-here" rootDir: "frequency" isStationFolder: true

Per Station (provide to Frequency at onboarding — we configure this on your behalf)

Station name

Latitude / longitude of the station broadcast location

Per Flight (you configure this directly in Frequency)

Station selection

Cart number (e.g. 1CAB23S)

Creative duration

Flight start and end dates

.wav creative files — one per condition (e.g. Rainy Ad, Sunny Ad)

Data signal(s) and trigger logic

How to Structure Your Campaign in Frequency

One flight per station. Each flight is tied to a single station, which ties to a single cart number and lat/long. This is how Frequency knows which file to push where.

Campaign └── Flight: Station Name #1 (Sydney) └── Ad Unit: [your creative variations + data signal logic] └── Flight: Station Name #2 (Melbourne) └── Ad Unit: [your creative variations + data signal logic]

Do not combine multiple stations into one flight — each station needs its own dedicated flight.

How to Set Up a Radio Flight

Click Create Flight

Select Ad Type: Radio, then fill out all detials including start/end dates

2. Select your station name from the dropdown

Add the cart # that your broadcast system uses

Questions?

Reach out to the Frequency support team.