Sequential Distribution
Sequential distribution provides the ability for a series of ads to be delivered to a
unique listener in a specified order, each ad building on the previous one to tell a
story or achieve a goal.
How It Works:
Frequency identifies a unique user on the basis of ListenerId. If ListenerId is not
provided, the system falls back to DeviceId. If DeviceId is not provided, no unique
user session is maintained.
Please note: Sequential Distribution does not work for ads over the course of a
downloaded podcast episode (e.g. Pre-roll, Mid-roll, Post-roll) due to the full episode
being downloaded with all placements to a user’s device at the same time.
Benefits:
- Extend the Messaging - Deliver a comprehensive message across multiple ads
(e.g. automotive - many features for a new car).
- Reduce Creative Fatigue - Present unique messaging with each ad to improve
engagement.
- Highlight a Call-to-Action - Vary your ad messaging to ensure that your
call-to-action resonates with listeners.
- Enhance Brand Recall - Build upon previous ads to reinforce brand attributes
and messaging.